‘Oral Me’ toothpaste raises eyebrows in Malaysia

A buyer showing the new Oral-Me toothpaste that has hit the market.

NST Online » NewsBreak
2008/04/06
‘Oral Me’ toothpaste raising eyebrows in Kuala Terengganu hypermart
By : Sean Augustin
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KUALA TERENGGANU, SUN:

What’s in the name?

A toothpaste sold at a hypermarket here, has raised a few eyebrows as well as having drawn laughter as its brand name was considered to be rather suggestive by some people.
The brand? ‘Oral-Me’.

The product is a toothpaste manufactured by a Kulim, Kedah, based company.

Melissa Leong, 28, from Sabah, felt the brand name carried sexual connotation.

“Manufacturers should think twice when naming their products,” she said.
Kuala Lumpur based advertising executive Martin Voon asked if the manufacturer understood the phrase while coining the brand name.

“I’m shocked. Such words are normally found on a spoof,” he said.

Kieran Sharkey, an English teacher in a college, said the name does not carry a positive connotation and could be misconstrued.

“With the amount of information available to the younger generation, I feel they can interpret it wrongly. Manufacturers should be careful otherwise they will be made fun of,” he laughed.

The company could not be reached for comment.

NST Online » Local News
2008/04/08
Just what were they thinking of?

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A buyer showing the new Oral-Me toothpaste that has hit the market.
A buyer showing the new Oral-Me toothpaste that has hit the market.

KUALA TERENGGANU: Oral-me? A Malaysian-made toothpaste is raising eyebrows due to its suggestive brand name.
Melissa Leong, 28, from Sabah, said the brand name carried a sexual connotation.

“It’s crude. It sounds like a statement more than anything else. Manufacturers should think twice before naming their products.”

Kuala Lumpur-based advertising executive Martin Voon asked if the manufacturers understood the product name while coining it.

“I’m shocked. These kind of words are normally found on a spoof, but this is an actual product.
“I’m glad I don’t have children as it would be difficult to explain that it is a joke,” he said.

Kieran Sharkey, an English teacher at a college in Sabah, said the name did not carry a positive connotation.

“With all the information available to the younger generation, I feel that they can interpret it wrongly.”

Consumers Association of Penang research officer Hatijah Hashim wondered how the brand name could have been approved since it carried a pornographic connotation.

“It should not be allowed in the market. I wonder what the people in charge had in mind when they came up with the name.”

Pro Dental B Corporation Sdn Bhd executive director Sunny Saw saw nothing wrong with the name as it was connected to oral care.

“The name is just to show that it is an oral product.”

What isn’t polite and rhymes with Oral-B?

April 08 2008 at 09:14AM

Kuala Lumpur – A Malaysian-made toothpaste named Oral-Me has been raising eyebrows as a major consumer group slammed the brand as being pornographic, a news report said Tuesday.

The toothpaste, which has just recently been released in the local market, has already been tagged “crude” for its curious name, the New Straits Times reported following interviews with consumers.

“It’s crude. It sounds like a statement more than anything else. Manufacturers should think twice before naming their products,” Melissa Leong, 28, told the daily.

The Consumers Association of Penang research officer Hatijah Hashim said the name carried a pornographic connotation.

‘I wonder what the people in charge had in mind’
“It should not be allowed in the market. I wonder what the people in charge had in mind when they came up with the name,” said Hatijah.

However, makers of the toothpaste defended the branding, saying it was merely to connect the product to oral care.

They declined to indicate the volume of sales of the toothpaste since its release. – Sapa-DPA

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